There are quite a few challenges in 2014. Instead of turbodiesels, there's an e-tron hybrid drive. Porsche is back in the WEC. And there are heavy losses during the race. In the end, however, Audi takes a one-two finish – challenge accepted!

We translated this attitude into a visual and spatial identity. From the idea for a motorsport story through the shoot to the on-site implementation. Six Audi locations were created. They serve as a point of contact for fans, creating places of experience and a home for 24 hours. Pure emotion!