What if the certainties of traditional journalism no longer hold? And how can a radical image transformation be achieved – from a rational, high-volume brand to an emotional love brand?

With emotion! Is there a more emotional theme than design? In keeping with the new design language of our products, we aligned our entire communication with it. "A new era" marks the first step in a completely new direction with the Superb. This was followed by the Kodiaq, the brand's first SUV, under the motto "Discover new ground." A great deal of new beginnings, emotionally staged, and ultimately defining for the entire brand, including the B2C sector.

This has resulted in a complete identity with films and productions for trade fairs, world premieres and drive-in events.