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MINI trade fair appearance
ALWAYS OPEN TO NEW THINGS. THE MINI FEELING IN THE NEW CONVERTIBLE.
oben

A convertible in the middle of winter? Even worse, in freezing Detroit!
Typical MINI.
Always Open as the positioning of the convertible model practically calls for a provocative presentation. The MINI trade fair stand is an igloo, naturally angular and classically framed in keeping with the brand. Presented and staffed by brand ambassadors in down jackets and slightly frosted. But always open.







Customer BMW Group
Location NAIAS Detroit
Year 2009
Agency Interbrand
My role Concept / Design
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