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AUDI trade fair appearance at CES Las Vegas
WHEN THE NEED FOR MOBILITY
AND ENTERTAINMENT
MERGED.
oben
"Vorsprung durch Technik" – Audi's promise to the world. At CES in Las Vegas, we translated this claim into space. The box served as a monothematic stage for the future of technology – radical, bold, and unconventional. This is how we shaped Audi's brand identity for six years and created a magnet.
2015: "The Next Chapter" – Opening the Future. With "The Next Chapter," we invited visitors into the next era of innovation in 2015. Like a closed book, mysterious and full of stories, Audi opens its doors only to the curious. A world of new technologies unfolds between the pages – a journey of discovery that brings the future within reach.
2016: "The Nexus" – Everything is connected. In 2016, we brought the theme of digital networking to life. Under the motto "The Nexus," the booth itself becomes a breathing organism: It reacts to its surroundings, creating a flowing network of architecture and light. The LED display continues this theme and increases the tension between the physical and digital presentation.
Customer AUDI
Location CES Las Vegas
Year 2015 / 2016
Agency tisch13 (2011-2016)
My role as Creative Director
Award IF Design Award 2016
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