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KUKA brand showroom
ORANGE INTELLIGENCE IS NOT A PRODUCT BUT AN ATTITUDE.

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"Orange Intelligence," what is that? Our production brings this experience to life: The spatial concept initially excludes one of the most important senses – sight. The other senses are automatically heightened. A completely dark room is brought to life through movement. Wherever people move, content becomes visible – intuitive spatial control opens the way to a fascinating, unknown world.
The centerpiece of the production is an interactive robot installation consisting of two large industrial robots. Real-time projection mapping presents the company's key themes. The Tetris-like choreography is accompanied by graphic visualizations.
An intelligent tracking system specifically activates only those areas where visitors are present. This allows visitors to discover additional interactive stations with topics such as Industry 4.0, Virtual Production Scene, and Human-Robot Collaboration.
In the end, it becomes clear: the limits of hardware have long been reached – true innovation lies in the intelligence of the solutions. Orange Intelligence, in other words.





Customer KUKA
Location Headquarters Augsburg
Year 2015
Agency tisch13
My role as Creative Director
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